Draft a media release, find the journalists who actually cover your round, and send personalised pitches from your own connected inbox. Automated where it helps — capped and consent-respecting, never a spam-cannon.
The whole job, three moves
No dashboards to learn, no campaign software. Matilda does the thinking; you keep control of what goes out under your name.
Give Matilda your topic and a real stat or quote. It scores the angle for newsworthiness and drafts a media release in Australian style — then checks it reads human, not AI.
→Type your topic and Matilda surfaces Australian journalists who actually cover that beat, with their recent headlines, so you pitch the right person — not a list.
→Connect your Gmail or Outlook once. Matilda sends each personalised pitch from your address, spaced out and capped — one gentle follow-up, and it stops the moment a journalist replies or opts out.
Automated, not reckless
Plenty of tools blast journalists from a shared server and chase them relentlessly. That floods newsrooms and burns your sender reputation. Matilda sends from your own mailbox, capped and consent-first — so the tedious part is automated without becoming a spam-cannon.
Contacts come from a licensed source or your own additions — with recorded provenance — never scraped. Solo-focused, so there's no agency bloat to pay for.
Pricing
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